#MarketingMonday: Attracting tech and startup clients

Happy #MarketingMonday!

So, we all know that Silicon Valley is hot. Tech companies are hot. Unicorns are hot. And everyone wants a piece of the pie. Including us, financial professionals.

If you have identified startups and the tech industry as your niche, you have to find a way to stand out. This is a popular industry for everyone in the financial industry especially for outsourced CFOs and virtual accountants.

Below are three steps you need to take in order to be successful within this space.

  1. The first step is to get clear on the type of company you are targeting. Some questions to help get you started: Is it a company pursuing a Series A? How large is their team? 
  2. Become an expert in a niche. For example, a wearable technology company is much different from a SaaS provider.  While you can probably serve both industries well, you can not be known for everything. Pick a space that you enjoy and appears to be profitable. 
  3. Once you have identified your target market, figure out where they hang out. Are they launching a crowdfunding campaign? Then, they are likely all over social media. Glowforge just raised over $25M in crowdfunding. Think they need an outsourced CFO? Maybe. Or maybe your target market is in an incubator. Check out local co-working spaces and organizations that support growing tech companies.
  4. (BONUS) Don't forget to network. Think outside of the traditional banker and attorney relationships. Connect with angel investors and VC firms. These individuals recommend vendors to their portfolio companies. Get to know these influencers and ask for introductions.

Now I want to hear from you! Do you market to tech companies? What have you found to work in your practice? Leave a comment below.

Danetha Doe (@danethadoe) is a business strategist and selected as one of the top 40 under 40 accounting professionals in 2015 by CPA Practice Advisor. For more advice on how to be a rockstar financial professional, click here to join her FREE LinkedIn group: Future of Accounting

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