Think Lyft for fitness. Fitmob is completely disrupting the fitness world and making it easier for out-of-towners, and proud locals, to get their sweat on.
Combining the power of community and a user-friendly platform, fitness enthusiasts can now access multiple gyms under one pass (known as the Passport) and attend fun Mob Exclusive classes at an affordable rate. (The monthly cost is only $99).
Launched by Snapfish co-founder and entrepreneur/VC Raj Kapoor and tech guru/martial arts champion, Paul Twohey, in 2013, Fitmob initially started as a peer to peer marketplace based on connecting locals through local, outdoor and indoor fitness workouts. Their goal is to create an environment where we can all feel empowered and inspired to workout on a consistent basis. (Because none of us has bought a gym membership on January 1st, only to let it gather dust until June. Clearly.)
Today, Fitmob announced in TechCrunch that it has bought Gymsurfing in a merger that will allow Fitmob to add daily passes and access to over 200 gyms in 20 cities. Launching in San Francisco, it is now in eight cities including Austin, Seattle, and Portland.
The company has raised over $15 million, including angel investing from Rachel Aram. Aram is considered an expert in the fitness industry. A former broadcaster for ESPN, she is owner of the successful Cardio-Tone gyms in San Francisco and now heads City Launches and Partnerships for Fitmob.
With fun classes like Weapons of Ass Reduction and giving its members access to over 200 gyms in 20 cities, Fitmob thinks it has found the key to motivating us all to get our groovy sweat on.
Danetha Doe is on a mission to help lady entrepreneurs build wealth with style. Passionate about digital currency and financial literacy, she is the host of #FutureofMoney and the Future of Accounting. Connect with her on Twitter @danethadoe or on www.danethadoe.com.