#MarketingMonday: How to use Xero add-ons to stand out as a rockstar financial professional

Are you as super excited as I am about what Xero has been doing for the accounting profession?

Simplicity, design, intuitive...it is incredible how this once small company out of New Zealand is now making a big splash within the financial industry. 

If you are a financial professional, and love technology as much as you love the tax code and analyzing financial statements, then you will LOVE the potential opportunities you have with Xero and its technology add-ons. 

In this weeks' #MarketingMonday, I caught up with Karen Reyburn of the Profitable Firm, to break down how you can use the Xero add-ons to stand out from the competition and build a practice that you love.

Some key takeaways:

  1. Determine one niche that you want to be known for in the add-ons world. For example, inventory applications is a great space.
  2. Reach out to the application providers and let them know that you would like to specialize in their products. They will be more than willing to share up-to-date product releases with you. And possibly offer opportunities to connect with their users aka potential clients.
  3. Test, test, test. If you want to be known as an expert in this space, you have to test the applications across industries. Become very familiar with the products, their shortcomings, and key features.

Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.