This week's business tip: The holiday season is the most profitable time of year for any business. Whether you sell products or services, you can make this season a financial success. Focus on increasing your social media efforts and becoming more strategic with your marketing. Start this Saturday with Small Business Saturday. Make sure you add #ShopSmall and #SmallBizSat to your social media posts to attract buyers. Want more tips? Keep reading.
Patti LaBelle, her pies and holiday marketing tips for your business:
Ooooweeee. Patti LaBelle and her pies have been all the talk.
Patti's Sweet Potato Pie was introduced at Wal-Mart stores and sold one pie every second for 72 hours straight. YUM. The sweeeet success of business. Love it.
Wal-Mart struck a deal with Patti LaBelle in order to bolster their plunging bakery sales. They have revamped the entire department- hiring cake specialists, bakery experts, switched up their inventory- in order to increase sales and improve the perception of their bakery's quality.
What can you learn from Patti's success?
The power of marketing. This Thursday, Thanksgiving will be celebrated in the States. A popular holiday for communities that adore Patti LaBelle, she and Wal-Mart released her pies just before the popular day of feasting. Followed by a host of media appearances, marketing campaigns and press releases.
But, you don't need a big budget like Wal-Mart to have a successful holiday launch.
The most successful aspect of their marketing was a YouTube video that was uploaded by an independent fan testing Patti's pie. It generated 2.5 million views and provided free marketing for Wal-Mart and Patti LaBelle. Check out the awesome video below.
Your challenge this week:
Brainstorm three ways you market your product or services during this holiday season. And yes, you can have an awesome holiday season if you sell services too.
Here are three holiday marketing ideas if you provide a service:
- Partner with a company that sells products and develop a holiday offering. For example, if you are a health coach, reach out to a local dance studio. Create a holiday workout challenge and offer your service as a prize to the winner.
- Design your own challenge. For example, if you help others with their personal finances, challenge your community to plan out their 2016 finances before the end of the year.
- If you provide copywriting services, create a special service to help retailers with their social media copy during the holiday season.
Now I'd like to hear from you! How will you be marketing your business during this holiday season? Let me know in the comments below.
Cheers to your wealth and wellness,
Danetha Doe (@danethadoe) is a celebrity business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. She is the creator of the best-selling, "Organize your bookkeeping in seven days" course.