In this week's #MarketingMonday, I caught up with Kasey Bayne, Director of Marketing for Kashoo. Kasey is a marketing guru and one of the sweetest people I have met in the accounting industry. Voted as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor two years in a row, Kasey is someone you definitely want to get to know.
With a passion for numbers and social media, she has found a way to combine her two loves to help financial professionals find their authentic voice within the marketplace.
In this week's video you will learn:
- Why it is important to establish a unique brand for yourself and your firm
- How to get involved with your local community to generate more business and to give back
- How to balance sharing personal information on social media with your professional expertise
- BONUS: Why Barbie pink nail polish is essential for any work related discussion
Need help with developing your unique brand as a financial professional? Click here to check out my Branding Guide for Financial Professionals.
Danetha Doe (@danethadoe) is a celebrity business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. She is the creator of the best-selling, "Creating a marketing plan for your accounting practice in 7 days" course.