#MarketingMonday featuring Kasey Bayne, Director of Marketing for Kashoo

Happy Monday!

In this week's #MarketingMonday, I caught up with Kasey Bayne, Director of Marketing for Kashoo. Kasey is a marketing guru and one of the sweetest people I have met in the accounting industry. Voted as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor two years in a row, Kasey is someone you definitely want to get to know.  

With a passion for numbers and social media, she has found a way to combine her two loves to help financial professionals find their authentic voice within the marketplace. 

In this week's video you will learn:

  1. Why it is important to establish a unique brand for yourself and your firm
  2. How to get involved with your local community to generate more business and to give back 
  3. How to balance sharing personal information on social media with your professional expertise
  4. BONUS: Why Barbie pink nail polish is essential for any work related discussion

You can connect with Kasey on Twitter, @kaseybayne. Learn more about Kashoo and why they are the #1 downloaded accounting application for the iPad on www.kashoo.com.

Need help with developing your unique brand as a financial professional? Click here to check out my Branding Guide for Financial Professionals

 

Danetha Doe (@danethadoe) is a celebrity business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. She is the creator of the best-selling, "Creating a marketing plan for your accounting practice in 7 days" course.