With the emergence of cloud based accounting, accountants are now faced with the task to find creative ways to stand out from others within their industry.
Since many of the data-entry functions can be handled with any given app, small business owners are looking for accountants to help them grow their business with a reduced focus on bookkeeping, tax compliance and regulations.
In order to attract your ideal clients, you will have to develop your brand as a trusted advisor and go-to resource.
After working with companies such as the San Francisco 49ers, Audi and Neutrogena to help build their brand presence, I've realized that image is everything and have since used these branding strategies to build my consulting practice.
Why branding is so important:
Lois Geller, Forbes contributor, writes, "A brand is a promise. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers. It has to be memorable."
When it comes to your brand, don't be afraid to be bold and to be authentically yourself. In my on-demand course, Marketing 101 for financial professionals, we walk through the step-by-step process you need to take to build your authentic brand.
In this video, Karen Reyburn and I chat about the practical steps you need to take to build your brand as a financial professional in order to stand out from the crowd and attract the clients you love.
Karen is with The Profitable Firm, a marketing agency helping accountants create powerful content to attract their ideal clients.
3 ways to brand yourself as a CPA
- Get glamorous. Hire a photographer and have an awesome headshot taken.
- Write a weekly newsletter. Capturing emails and sending regular tips is a sure way to develop trust and convert followers into clients.
- Offer to host webinars. Connect with your fave accounting applications and offer to host free accounting webinars to their users. It's a triple win- the application loves you, the users benefit from the content and you can build yourself as an expert.
Take action now: Remember your brand is how you want others to feel about you and your business. Write down three adjectives that you want others to feel after engaging with your website, social media profiles or in person.
Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.
Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.