What your CPA isn't telling you

This past Thursday, I hosted a mixer for my professional community called the Future of Accounting. We have close to 250 members and are sponsored by some of the biggest companies within the Accounting industry.

Our group is full of accountants and fun tech people who are passionate about helping small/medium sized business owners grow.

Since my passion is to help deepen the relationship between you and your CPA, I always like to ask the CPAs who attend, how business is going and how often they hang out with their clients.

Maybe not "hang out" at happy hour, though that would be really cool. But at least get together more than once a year. And it always shocks me when I chat with a CPA, or someone from the firm, that says that they only talk to their clients once a year.

What? You wait until tax time to touch base with your client? What about the rest of the year when they are thinking about hiring a Virtual Assistant, or rolling out a new product or are nervous about the dwindling cash in their bank account? Or want to buy a home? Or or or...

Crickets.

The beauty about working with a CPA is that they see the financials for lots and lots of businesses and can help you grow your business faster than you can do on your own.

Let me phrase this.

If you only talk to your accountant during tax time, you are doing your business a HUGE disservice. And potentially losing out on lots and lots of money.

So often should you meet with your accountant? And what should you go over?

  • I suggest meeting at least once a quarter. Preferably, once a month.
  • You should create and review your monthly and quarterly goals.
  • You should share any changes within your life or business that you're anticipating may affect your company. For example, are you thinking about hiring someone? Or you planning on having a baby which will decrease the amount of time you can spend working on the business for a period of time? Do you want to expand locations? Do you want to purchase a home?

Letting your CPA know about your plans for the future and your income goals, will help them figure out the best course of action for you to take in order to grow your business and save on taxes. Your CPA is also probably well connected within the financial industry and can probably recommend someone who can help with things like budgeting for a baby or purchasing a home.

How often do you meet with your CPA? Let me know in the comments below!

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Danetha Doe is a cloud accounting expert. A business coach and former NFL Cheerleader, she is on a mission to bring sexy back to the world of accounting.

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