#MarketingMonday: Do you need PR as an accountant?

This past week I had a lovely conversation with Andrew Argue, the genious behind the creation of The Bean Counter, and we chatted about PR for financial professionals.

Is PR necessary for accountants? Is it worth shelling out thousands of dollars to get your name printed in the New York Times, Wall Street Journal or whatever? And if it is, how do you go about getting your name and company mentioned in flashy publications?

I'm no expert, but I have seen success in securing a spots on Huffington Post Live, Sports Illustrated and other local and major news outlets.

To be clear, PR is not a sustainable user acquisition strategy. While you may see a spike in sales or website visitors, a mention in a publication or TV spot will not carry your business for the long haul.

PR is to be used to enhance your marketing and sales efforts. It is a way to establish credibility as an expert, leverage for speaking engagements, establish relationships with journalists and for vanity.

Yes, vanity is a metric that should be included in your business analytics. Because what else will keep you going in this crazy, unforgiving world of being an entrepreneur.

According to the Public Relations Society of America (PRSA):

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
— PRSA

Can you measure impressions with Public Relations? According to Forbes contributor, Robert Wayne, in Public Relations, Explained, "PR is not advertising. We don't buy impressions. We don't guarantee placement. Public Relations consist of the following:

Persuasion

Information

ADVERTISING

Communication

Third-party validation

Public opinion

Public policy

Note: that this article serves as PR piece. Wayne is a publicist and used Forbes to establish credibility and convince readers of his stance on PR. Clever. 

So do you need PR as a financial professional?

Yes. But, only if you want to establish yourself as a thought leader. If you don't care about that, or only want to drive sales, then PR is not for you.

Marketing, branding and PR are becoming more important as the need to stand out amongst the crowd in the financial industry increases. Xero did this successfully when moving into the States to compete with Quickbooks. Virgin did this to compete with the big wigs like Delta and US Airways. Apple did this to convince others that they were more than another computer company.

So, how do you get started? How do you get press as a financial professional to establish credibility, your brand and position within the market?

  1. The first step is to get clear on your brand and what makes you press worthy. Click here for the three steps to establish your brand as an accountant. 
  2. Get to know your journalists. Go for quality not quantity. Create a curated list of journalists that cover your industry. If you focus on the cannabis industry, get to know organizations like She Grows and the journalists that cover these stories. Make a list of ten journalists.
  3. Remain in regular contact with these journalists. Do NOT pitch them off the bat, unless you have an amazing angle to share with them. Follow them on Twitter, share their stories, READ their stories and ask how you can support them..

And now I'd like to hear from you! Have you been featured? How did you go about getting PR for your practice or firm? Let me know in the comments below.

Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.

How I reduced a $1300 tax fine to zero dollars with one phone call

Hi fabulous!
 


This week's bookkeeping tip: Don't wait until next year to work on your taxes. Now it the time to get your books organized before the end of 2015. Waiting until the last minute to file can cost you hundreds, if not thousands, of dollars. Behind in your bookkeeping? Click here to join my free class tomorrow and learn how to get caught up.


Usually I only share my weekend activities with my newsletter family. But this past weekend was SO good, I had to share it with you too. It started on Friday with an amazing spin class. And then on Saturday I took a fabulous Zumba class. And the best part? 100% of the class proceeds went to support women with cancer. So beautiful.

 

  Me with Donna, the spin instructor, after class. She made us WERK! All the proceeds from the class went to support the Charlotte Maxwell clinic.

Me with Donna, the spin instructor, after class. She made us WERK! All the proceeds from the class went to support the Charlotte Maxwell clinic.

  Zumba outside in the plaza! I'm so in love with the cause called "Dancing saved my life." All the proceeds sponsor women with cancer to send them to a healing retreat.

Zumba outside in the plaza! I'm so in love with the cause called "Dancing saved my life." All the proceeds sponsor women with cancer to send them to a healing retreat.


Being an entrepreneur gives us the opportunity to make a difference in our local communities and the world.  

But, we can only give back if we take care of our finances. 

You have to develop and maintain a routine that allows you to stay on top of your books. Unfortunately, many entrepreneurs wait until the last minute to organize their books. Usually right before the tax deadline.

Did you know that by waiting until the last minute to organize your tax filing costs entrepreneurs thousands of dollars every year?! It's true. 

A couple of years ago I interviewed Kelly Phillips Erb, a Forbes contributor known as the "Tax Girl". She shared that the biggest mistake that business owners make is overpaying their taxes.

Sometimes, small business owners are overpaying their taxes by hundreds or thousands of dollars every year.

One year, I had a $1,300 bill from my local government. I called them immediately for verification and they realized that they had made an error. And they immediately reduced the bill to zero dollars.  

The only reason I knew that this fine was in error was because I had been staying on top of my books. And had been able to locate reference documents. If I had not been able to pull those documents, or had ignored the bill, I would have had to pay A LOT of money.

If you have been ignoring your books all year, you are not alone. Many small business owners do. But, now is the time to get it organized so that you can avoid unnecessary fines and penalties.

Learn how to get and stay organized in my FREE bookkeeping class. Click here to join.

Cheers to a banging fourth quarter,

Danetha

Danetha Doe (@danethadoe) is a business strategist and helps entrepreneurs understand accounting so they can take their business to the next level. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor,  she is the author of the Simple Guide to Accounting and Financial Strategy for New EntrepreneursClick here to find out more about working with her.

#MarketingMonday: Attracting tech and startup clients

Happy #MarketingMonday!

So, we all know that Silicon Valley is hot. Tech companies are hot. Unicorns are hot. And everyone wants a piece of the pie. Including us, financial professionals.

If you have identified startups and the tech industry as your niche, you have to find a way to stand out. This is a popular industry for everyone in the financial industry especially for outsourced CFOs and virtual accountants.

Below are three steps you need to take in order to be successful within this space.

  1. The first step is to get clear on the type of company you are targeting. Some questions to help get you started: Is it a company pursuing a Series A? How large is their team? 
  2. Become an expert in a niche. For example, a wearable technology company is much different from a SaaS provider.  While you can probably serve both industries well, you can not be known for everything. Pick a space that you enjoy and appears to be profitable. 
  3. Once you have identified your target market, figure out where they hang out. Are they launching a crowdfunding campaign? Then, they are likely all over social media. Glowforge just raised over $25M in crowdfunding. Think they need an outsourced CFO? Maybe. Or maybe your target market is in an incubator. Check out local co-working spaces and organizations that support growing tech companies.
  4. (BONUS) Don't forget to network. Think outside of the traditional banker and attorney relationships. Connect with angel investors and VC firms. These individuals recommend vendors to their portfolio companies. Get to know these influencers and ask for introductions.

Now I want to hear from you! Do you market to tech companies? What have you found to work in your practice? Leave a comment below.

Danetha Doe (@danethadoe) is a business strategist and selected as one of the top 40 under 40 accounting professionals in 2015 by CPA Practice Advisor. For more advice on how to be a rockstar financial professional, click here to join her FREE LinkedIn group: Future of Accounting

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.

 

 

Jennifer Lawrence and the only tip you need to negotiate a higher pay

Hi fabulous!
 


This week's bookkeeping tip: Want to earn more money? Run your income statement (aka your profit & loss report) in your bookkeeping program and review your income for the last six months. Ask yourself, which client have been going above and beyond in my service? Reflect on your contract structure and propose an pay increase. To learn more about how to use your financial reports to make business decisions, check out my Bookkeeping 101 course.



Are you getting paid your worth? In case you missed the news, actress Jennifer Lawrence has been getting a lot of press lately because she recently learned that she was paid less than her male peers.

Over the past few months, I've had some juicy conversations with girlfriends about the art of negotiations. Unfortunately, the gender pay gap is a real issue and women usually get the short end of the stick.

There are a lot of theories about how you should negotiate. One of my attorney friends says that you should never feign interest. Once you show enthusiasm, you lose your bargaining chip.

Another of my successful entrepreneur friends says to not share any of your ideas on how you can help. Or very few ideas. Otherwise, they can steal them and leave you hanging.

And several of my corporate friends suggest that you never accept the first offer that a company gives you. Always ask for 30% more.

As an entrepreneur, one of the main parts of my job is to negotiate. While it gets easier, I do not think I will ever feel 100% comfortable with the process. When it comes to my strategy, I've tried all of the tactics listed above. I've also gone against the grain in some situations, and dismissed the above tactics. I've shown lots of enthusiasm, shared a plethora of ideas and taken a deal "as-is".

The tactics you decide to use, is not the purpose of this post. The issue that I wish to address, which is the issue at play in Jennifer's situation, is that many of us have a tendency to shy away from the financial discussion. We all do it, myself included!

In Jennifer's case, she did not find out about the pay gap until much later because her "people" were handling the negotiations. She had outsourced her finance dealings to someone else and assumed that they would get the best deal for her. She was wrong!
 

When it comes to your money, YOU are the only one that cares about YOUR bank account.

Too often I hear of entrepreneurs outsourcing their financial dealings because they "don't want to be bothered" or feel that they aren't "smart enough". If you want to make sure your money is safe and sound, you need to be involved with it. Even if you are working with a financial professional.

I encourage every business owner to hire a financial professional as soon as it makes sense for you. But once you do, you still need to know what is going on. And that means you need to educate yourself, know how your money flows AND work closely with your financial professional once you hire someone.

So, what is the one piece of advice that Jennifer would like for us all to learn?
 

Take a proactive approach in managing your money and negotiating your pay.

If your business is earning under six-figures, you need to be managing the books and not outsourcing it out to a financial professional.

If you are working with a financial professional, make sure you have monthly meetings to discuss your earnings and ways you can elevate your revenue.

For more tips on how to make sure you are charging your worth, check out my small business guide on Xero.

Now I would like to hear from you! How do you stay on top of your books? Have you had to negotiate a higher pay from a client? Leave a comment and let us know. Your insights could help someone improve their financial situation.

Cheers to you and your financial success,

Danetha

Need help getting your books in order so you can make wise financial decisions? Stop procastinating and get your money organized before the end of the year. Check out my on-demand Bookkeeping 101 course.

Danetha Doe (@danethadoe) is a business strategist and helps entrepreneurs understand accounting so they can honor their worth and live a life of purpose. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor,  she is the author of the Simple Guide to Accounting and Financial Strategy for New EntrepreneursClick here to find out more about working with her.

#MarketingMonday: How to use Xero add-ons to stand out as a rockstar financial professional

Are you as super excited as I am about what Xero has been doing for the accounting profession?

Simplicity, design, intuitive...it is incredible how this once small company out of New Zealand is now making a big splash within the financial industry. 

If you are a financial professional, and love technology as much as you love the tax code and analyzing financial statements, then you will LOVE the potential opportunities you have with Xero and its technology add-ons. 

In this weeks' #MarketingMonday, I caught up with Karen Reyburn of the Profitable Firm, to break down how you can use the Xero add-ons to stand out from the competition and build a practice that you love.

Some key takeaways:

  1. Determine one niche that you want to be known for in the add-ons world. For example, inventory applications is a great space.
  2. Reach out to the application providers and let them know that you would like to specialize in their products. They will be more than willing to share up-to-date product releases with you. And possibly offer opportunities to connect with their users aka potential clients.
  3. Test, test, test. If you want to be known as an expert in this space, you have to test the applications across industries. Become very familiar with the products, their shortcomings, and key features.

Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.

3 tips to immediately stop stressing about money

Happy Monday, fabulous!
 


This week's bookkeeping tip: Set aside one hour, one day each week to review your income and expenses. I call this your "Bookkeeping date."  This regular practice will make tax filing easier and help to reduce stressful feelings.



Did you know that Will Smith still stresses about money? It's true. In an interview with Oprah, he admitted that even though he's made millions of dollars he still lays awake at night worrying about his finances.

That's because money is a very emotional topic. Think about it. Have you ever made a compulsive purchase because in the moment you just had to have it? Only to regret it later each time you look at your credit card statement?

Have you created a really strict budget to only completely forget about it a month or two later?

Have you ever wished you could make money? Then when you do, you still feel stressed about money and want more?

We've all been there. Money affects almost every aspect of your life, and if you're like most people you either completely ignore it or hand it off to someone else because you don't feel confident in your ability.

If you want to immediately stop stressing about money you need to follow these three simple steps.

 When you begin to feel stressed about money, turn the focus to your breath. Breathe in for five counts, and exhale for five counts. As you inhale, imagine you are breathing in peace. As you exhale, imagine you are releasing feelings of anxiety, stress and overwhelm.

When you begin to feel stressed about money, turn the focus to your breath. Breathe in for five counts, and exhale for five counts. As you inhale, imagine you are breathing in peace. As you exhale, imagine you are releasing feelings of anxiety, stress and overwhelm.

The first step is to start paying attention to it. If you are an entrepreneur, set up and stick to your weekly bookkeeping date. If you are a traditional employee, have a weekly money date to review your personal income and expenses. (Hint: if you're an entrepreneur, you should do both. Review your business and personal finances.) For more reasons why paying attention to your money is the key to stop stressing, check out my post from MindBodyGreen, "Track your money, transform your life."

The second step is to review your debt. If you're debt-free, congratulations! You can skip this step. But, if you're like most people you likely have credit card debt, student loans, a mortgage or something that is keeping you up at night. Review your current debt balance(s). Often times, we try to ignore the things that are stressing us out. By keeping it front and center, you reduce the grip it has over you while giving you the motivation to eliminate it. While you are reviewing your balances, focus on your breath as you are reading the numbers. Breathe in for five counts, and exhale for five counts. Focusing on our breath helps to eliminate feelings of stress. When you begin to feel stressed about money, turn the focus to your breath. As you inhale, imagine you are breathing in peace. As you exhale, imagine you are releasing feelings of anxiety, stress and overwhelm.

The third, and most important step, is to keep a gratitude journal. After you finish step one and two, write down three things that you are grateful for. Include one thing that you could purchase with the funds you have right now. If you have $10, write down that you can purchase a green smoothie from your local cafe. Or whatever makes you happy. Also write down two things that you're grateful for that money can not buy. Is there a roof over your head? Do you have a loved one in your life? Is the sun shining? Do you have an umbrella if it's raining? Are you breathing? Do you have the physical ability to write in your journal? Remember, what we focus on grows.

Bonus: Find an accountability partner. You can do this by hiring someone like me, a financial strategist/accountant, or finding another entrepreneur that will help you make sure that you stay on task.

By focusing on what we're grateful for, our world begins to look brighter and we attract more wonderful things into our life.

And now I'd love to hear from you! Did these tips help you? Do you feel less stressed or anxious about your money after completing these steps? Let me know in the comments below.

To learn more about my 6-week accountability program, visit Financial Foundations for Coaches and Consultants.

Cheers to your wealth and wellness,

Danetha

Danetha Doe (@danethadoe) is a financial strategist and helps entrepreneurs understand accounting so they can honor their worth and live a life of purpose. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor,  she is the creator of Financial Foundations for Coaches and Consultants.

#MarketingMonday: How to create dazzling content that will attract your ideal customers

Happy Monday!

Are you having a tough time finding your ideal clients? If you're a financial professional, it may be easy for you to find clients (let's face it, everyone needs help with taxes!), but you may not be finding the clients that light you up inside.

 

The ones that have interesting businesses and want to work closely with you on the fun side of accounting. Like helping them grow their business, analyzing their revenue streams, developing budgets. The ones that are eager to work with you as their outsourced CFO. Not just the tax person that they see once per year.

Not only do these business owners make your work fun and interesting, but they also respect your expertise and are willing to pay top dollar for it. Ooo, doesn't that sound nice.

A client that inspires you AND pays you good money? That sounds too good to be true.

But, it is true. Financial professionals all over the world are experiencing a shift in their business. Clients are now interested in working with their accountant more closely throughout the year, on business tasks outside of tax compliance and regulation. They now want you to be their outsourced CFO, business strategist, trusted and connected advisor to help them take their business to the next level.

If you are having a tough time finding these clients, there is a simple step you can take today to get your face in front of them.

Content creation. 

Very simple. In fact you are looking at one right now. It can be a blog post, a YouTube video, a podcast episode, an Instagram graphic. Whatever you feel most comfortable doing and what resonates most with your target audience.

 This post literally took thirty minutes of my time. I post it once per week and generate hundreds of traffic to my site and LinkedIn profile. The key to generating content that will result in potential leads is to create material that is helpful. What is your ideal client struggling with? How can you provide them with free support with your content and introduce to them to your services?

Here are three steps to create dazzling content that will attract your ideal clients: 

  1. Identify your ideal clients and find out what they are struggling with in their business. When I had a bookkeeping business for beauty & fashion professionals, I realized that one of their biggest challenges was hiring. For example, a hair stylist that owned a salon wanted to focus more on growing the business instead of being behind the chair doing hair. Many salon owners want to hire a full-time stylist manager, but do not know if they can afford it. So, I wrote a blog post "How to know if you are financially ready to hire a full-time manager for your salon", and broke down the difference between employees, independent contractors and creating a hiring budget. Ask your ideal client what keeps them up at night in their business and create free content to help them.
  2. Keep the content specific, short and digestable. Business owners are busy. Therefore, you need to keep the content easy to understand and something that they can quickly read. Lists are a great way to do this. For example, I'm publishing this post a few days before the 10/15 tax deadline in the States and accountants are crazy busy right now. While this is a longish post, you can quickly skim the headline and the following three tips to get what you need. Try to do the same thing with your content.
  3. Eliminate the accounting jargon. No one likes accounting talk besides accountants. Use simplified terms to describe financial information to business owners. If you don't, you will either confuse them or bore them to sleep. Instead of saying you can "manipulate data", say I can help you make better sense of your financial reports. Instead of using "cloud accounting" say you can "do your payroll and bookkeeping on your phone." Of course, if these terms resonate with your target audience, by all means use them. The key is to get to know your audience and speak in their language.

Want more content tips? Check out this video with myself and Karen Reyburn from The Profitable Firm, a marketing practice for accountants. They focus on creating content just for you!



Now I want to hear from you! What content have you created that has resulted in leads for your practice? Or are you struggling with creating content and need help with ideas? Leave a comment below and either share a link to your post/video or a question about how to create content for your audience.

Cheers!

Danetha

Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.

 

Track your money. Transform your life.

As an entrepreneur who values focusing on my service to the world, I've always had a hard time reconciling the fact that I want to make oodles of money. And as I continue to work closely with other spiritually guided business owners, I've realized that this torment is more common than not. To the point that many of us stop paying attention to the money flow within our life's work for the sake of serving a higher purpose. When in reality, this non-practice can harm our spiritual growth.

Financial freedom is a journey of self-love.jpg

Sometimes this is shown in our reluctance to raise our prices. Other times it's reflected in our practice, or non-practice, of monitoring how money comes into our business and how it goes out. When I realized that money is an exchange of energy reinforcing someone's gifts and talents, I decided it was time to start paying attention to how I chose to spend it and how much of it was coming back to me.

This isn't to say that when I didn't have oodles of money (I actually still don't have oodles) that this was somehow a reflection of my worth in the world. But I knew that if I wanted to grow my nest egg I needed to be mindful of how my bank account was holding up while being in service to others.

Because although no amount of paper can validate my spiritual journey, the comfort of knowing that the paper is there to love and support me along my path gives me the opportunity to fully develop my inner being and to support others along their way. If you struggle with reconciling money with spirituality, here are three things to consider.

  1. It aids your ability to stay in the present. Not worrying about paying rent in the future is a blessing.
  2. Tracking how you spend your money reaffirms where you want to place your energy and support.
  3. Monitoring how much is flowing in gives you the opportunity to thank your guiding source (whatever or whomever that is to you) for loving and supporting your physical needs and desires.
So go ahead and take a deep inhale and exhale as you open up your bookkeeping program or bank account statement. And ask yourself two things.
 Not sure where to start with your bookkeeping? Click the image to learn more about establishing healthy money practices.

Not sure where to start with your bookkeeping? Click the image to learn more about establishing healthy money practices.

 

 

1. Do my expenses show that I value my business?

2. Is this how I want to feel about my income next month?

 

Cheers to your financial success and happiness!

Danetha Doe (@danethadoe) is a business strategist and helps entrepreneurs understand accounting so they can honor their worth and live a life of purpose. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor,  author of the Simple Guide to Accounting and Financial Strategy for New EntrepreneursClick here to find out more about working with her.

This post was originally shared on MindBodyGreen.

Money & Mimosas: Beauty tips for boss babes

October is here! Fall leaves, pumpkin rides, and crisp cool weather. Time to get out the cozy knit socks, soup recipes and fleece blankets.

And if you have skin like me, it's time to bump up the moisturizing and self-care. The cooler months can dry the heck out of my skin.

And if you're travelling during the holidays, it can be super tough to maintain your skin care with the TSA's 3 oz. restriction rule (because who checks their bags anymore? Not I). Rude.

During this past summer, I stumbled across a fabulous skincare line that has completely rocked my world. I was attending a Shopify event and met the lovely Elena, who is co-owner of Luminance Skincare. A total bossbabe with a heart of gold.

She told me about the product line and the following week I purchased some of their products at the Oakland farmer's market. OMG. My face has never felt or looked so beautiful. My T-zone tends to be on the oily side, and this line neutralized it without drying it out. And left it feeling smooth and supple.

A couple of weeks ago, I left for vacation and had a total freak out moment, how do I take care of my skin? I'm a little bit of a drama queen, but whatever. 

 Me with no makeup. I love Luminance. 

Me with no makeup. I love Luminance. 

Thankfully Luminance has a travel kit with their entire facial line in 1 oz. bottles. What a lifesaver. If you want glowtastic skin keep on reading to check out the products I use. I promise you'll love them. 

1. Begin with the facial cleanser.

Properly cleansing your face truly is the starting place for healthy glowing skin. 

Luminance's delicate facial cleanser, has no synthetic foaming agents or toxic thickeners. It's simply a very pure handmade liquid soap with it's pH naturally adjusted with carefully selected organic ingredients to compliment and nourish your skin.

If your skin is oily, dry or if you have unpredictable combination skin chances are your facial cleanser is the major culprit. 

Ingredients (All Organic or Wild-Crafted): RO Filtered Water. Saponified Oils: Jojoba Oil, Kukui Oil, Coconut Oil, Meadowfoam Oil, Avocado Oil, Apricot Kernal Oil and Macadamia Oil. Calendula. Extractions: Tamarind Seed & Tamanu. Gogi Root and Holy Basil.

2. Then spritz your skin with the rosewater facial toner (this the BEST if your skin needs a pick-me-up after a long plane ride).

"Spraying yourself with our Rosewater is like swimming in freshly plucked rose petals. It's fragrant, pure, and will leave your face dewey with rose oil."- It seriously does feel like this.

And their rosewater doesn't have any alcohol, solvents or astringent. Just pure rosewater

 

Ingredients: Water: Organic Rose Water

3. Gently rub Nourishing Serum.

This serum feels so freakin luxurious!  Rich with Tamarind and Tamanu Seed oil extracts to help your skin regain a more youthful glow. By the way the Tamarind Seed and Tamanu oils behave on the skin very much like collagen; leaving your skin feeling comfortable and healthy.

Tip: After applying the serum, spray your face with toner again to give your skin a second helping of Tamarind and Tamanu.

Ingredients: Water: Purified Rose Water Oils: Tamarind, Kukui, Argan, Avocado, Apricot Kernel, Tamanu and Borage. Herbal Extracts: Orchid, Ginko, Tamarind, Sea Buckhorn, Honeysuckle, Calendula, St. John's Wort, Chia Seed Preservative: Red Radish Root

 

4. Finish with the Hydration Moisturizer for youthful skin.

Their moisturizer is the bomb.com. Vegan and raw.

It is rich with Meadow foam oil, a very effective anti-inflammatory. Formulated in a base of pure Rose water for the skin calming and nourishing affect of Rose Oil. Blended with an ideal ratio of Argan Oil, Kukui Nut Oil and a touch of Jojoba Oil to help your skin hold hydration.

And they finally, a very therapeutic collection of organic herbal extractions formulated to help your skin heal and stay healthy. Our Hydration Moisturizer is designed to penetrate quickly and leave your skin non greasy and silky smooth.

Makeup can be applied within a few minutes. 

Tip: Deep Hydration is very rich cream and so if you happen to apply too much, simply find more skin and spread it around. The skin on your neck and top of your chest is extremely similar to your facial skin; equally delicate and sensitive and so it's an excellent place to put excess cream. 

Ingredients (All Organic or Wild-Crafted): Oils: Jojoba, Kukui. Argan, Avocado, and Meadowfoam. Emulsifier: Sorbitan Olivate. C02 Herbal Extracts: Raspberry Seed, Comfry, Sea Buckhorn, Calendula, Honey Suckle. Tamarind Seed, Amaranth Seed, St Johns Wort, Yarrow Root, Rooibus Root & Ginko Root. Red Radish Root to naturally preserve.   

For more beauty tips, follow Luminance on Instagram @luminanceskincare. And check out their products at www.luminanceskincare.com.

This is a sponsored post by Luminance. If you would like Danetha to test your beauty products, click here to connect with her.

Danetha Doe (@danethadoe) is a Millennial Brand Ambassador and creator of Money & Mimosas. She is a business strategist and author of the Simple Guide to Accounting & Financial Strategy for New Entrepreneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015, Danetha was featured on Huffington Post Live with Suze Orman and named a "business influencer and next-generation accountant" by Quickbooks and Xero in 2014. A former NFL Cheerleader, she loves to dance,  drink champagne and all things beautiful.

 

 

Women to Watch 2015

Over the last couple of months, I sat down with dozens of women who are passionately building businesses to support other women.

I was blown away by their compassion, savviness, drive, ambition, fearless confidence...and willingness to be vulnerable in sharing their challenges.

I am honored to have had the opportunity to connect with these women and learn more about their businesses. These ten ladies are women to watch. Women that are impacting their communities with heart and soul.

Here’s to strong women. May we know them. May we be them. May we raise them.

Women to Watch 2015: Hosted by Danetha Doe

Click the names below and take a peek at their inspiring interviews.

  1. Danielle Scheven- co-founder of Carolily Finery
  2. Mira Joleigh- life coach for ambitious women 
  3. Jen Turrell- angel investor and money coach
  4. Melissa Maher- life and relationship coach
  5. Rachel Hope- marketing coach for new business owners
  6. Tiffany Goyer- holistic therapist and coach
  7. Shinjini Das- dynamic motivational speaker
  8. Nikki Bonsol- intuitive web designer
  9. Melissa Toler- passionate health coach
  10. Ruby Fremon- transformational coach and energy healer

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepreneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Featuring Jen Turrell

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

In this episode, I interview Jen Turrell about how she manages running several businesses and being a mom to two special-needs children.

Jen is such an inspiration. She is an angel investor and contributor for Daily Worth. Jen is passionate about helping other women become financially savvy and empowering them with the information they need to master their money lives.

To learn more about Jen's services and her free Facebook group, visit her site jenturrell.com and check out her group at Mastering Money Matters.

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Tiffany Goyer

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

 

In this episode, I interview Tiffany Goyer about her journey to helping women become fully-embodied and expressed through her work as a therapist.

As a licensed marriage and family therapist, and founder of Find Your Flourish, Tiffany is passionate about teaching women all over the world to use proven mind-body techniques to reconnect with their “Soul Selves” and break through the fear/guilt/shame that keeps them from living fully-expressed.

To learn more about Tiffany's services and her fabulous French retreats, visit www.tiffanygoyer.com.

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Shinjini Das

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

In this episode, I interview Shinjini Das about her journey to becoming a millennial spokesperson for self-confidence, youth personal branding and working with the singer, Usher.

Shinjini Das is a Professional Speaker, Media Personality, and Huffington Post Contributor. She is a highly empowering, engaging, and versatile speaker, fluent in Spanish, who has been invited to speak to groups from 10 to 10,000, about self-confidence for girls.

To learn more about Shinjini and to book her for speaking engagements, visit www.shinjinidas.com.

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Rachel Hope

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

 

In this episode, I interview Rachel Hope and her passion for helping women business owners break out of their introverted shells.

Rachel is a gentle, yet straight-shooting, business coach helping new entrepreneurs get clear on their business and marketing strategy.

To learn more about Rachel and her services, visit www.rachelhopecoaching.com.

 

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Featuring Ruby Fremon

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

In this episode, I interview Ruby Fremon, a transformational life coach and energy healer.

Ruby is a powerful woman and on a mission to help others connect with their truest selves in order to share their light with the world. From a life tormented by addiction to finding peace and joy, Ruby shares her gift with us all in this interview.

To learn more about working with Ruby, visit her website, I Am Ruby and connect with her on Instagram at I Am Ruby.

 

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Blake Lively and why it pays to build your business slowly

Happy Monday, fabulous!


Bookkeeping tip: Are you overspending? For every dollar that your business earns, put aside 10% in your business savings. This is to be used for fun projects or for those "oh no, I'm running out of cash" moments. For a more thorough breakdown on how much you should spend on marketing and other expenses, check out my book, The Simple Guide to Accounting and Financial Strategy for New Entrepreneurs.


This past week Blake Lively announced that she was shutting down her lifestyle website, Preserve, after only one year.

I have nothing but love and respect for Blake for publicly sharing her struggles as an entrepreneur. As someone who also had to shut down a business, I can completely relate to the sense of embarrassement, frustration and sadness she must feel.

Blake's business woes is a reminder that even if you have a lot of money and connections (Martha Stewart endorsed her website), it is not a guarantee for success. Building a business is hard. It takes blood, sweat, tears and the ability to be financially savvy.

In a recent post where I discussed Gwyneth Paltrow's secret to building her successful lifestyle site, Goop, Gwyneth shared that building slowly is the key.

With the media rampant with stories about Unicorns, billion-dollar valuations and overnight millionaires, it can be disheartening as an entrepreneur if your business seems to growing at a snail's pace.

But, if you want to be successful over the long-term, slow and steady wins the race. Your business will continue to morph and change as new opportunities arise and as you continue to develop as a person.

You may love working with 1:1 clients now, but in a few years you may want to scale that back and offer group sessions. Or maybe you love your brick and mortar shop, but at some point want to start travelling. So, perhaps you launch an e-commerce site to increase your earnings and reduce your in-person workload.

Layering is the best way to build a successful business. As Oprah says, "You can have it all, but you can't have it all at once."

Even if you are great at multi-tasking, you need to accomplish one thing at a time in your business. Do it well and then move on.

And you have to be mindful of your expenses. It is really easy to spend. But, the successful entrepreneurs know that the name of the game is not how much money you make, it's how much you keep.

Take action now! Open your bookeeping program and run your Income Statement report. Check to see how much money you're keeping in the business at the end of each month. Is there a way for you to keep more of it? Even it's only $5- it adds up.

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

 

#MarketingMonday: How to create a rockstar brand as a financial professional

With the emergence of cloud based accounting, accountants are now faced with the task to find creative ways to stand out from others within their industry.

Since many of the data-entry functions can be handled with any given app, small business owners are looking for accountants to help them grow their business with a reduced focus on bookkeeping, tax compliance and regulations.

In order to attract your ideal clients, you will have to develop your brand as a trusted advisor and go-to resource.

After working with companies such as the San Francisco 49ers, Audi and Neutrogena to help build their brand presence, I've realized that image is everything and have since used these branding strategies to build my consulting practice. 

Why branding is so important:

Lois Geller, Forbes contributor, writes,  "A brand is a promise. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers. It has to be memorable." 

When it comes to your brand, don't be afraid to be bold and to be authentically yourself. In my on-demand course, Marketing 101 for financial professionals, we walk through the step-by-step process you need to take to build your authentic brand.

In this video, Karen Reyburn and I chat about the practical steps you need to take to build your brand as a financial professional in order to stand out from the crowd and attract the clients you love.

Karen is with The Profitable Firm, a marketing agency helping accountants create powerful content to attract their ideal clients.

3 ways to brand yourself as a CPA

  1. Get glamorous. Hire a photographer and have an awesome headshot taken.
  2. Write a weekly newsletter. Capturing emails and sending regular tips is a sure way to develop trust and convert followers into clients.
  3. Offer to host webinars. Connect with your fave accounting applications and offer to host free accounting webinars to their users. It's a triple win- the application loves you, the users benefit from the content and you can build yourself as an expert.

Take action now: Remember your brand is how you want others to feel about you and your business. Write down three adjectives that you want others to feel after engaging with your website, social media profiles or in person.

Danetha Doe (@danethadoe) is a business strategist and recognized as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor in 2015. Click here to join her FREE LinkedIn group- The Future of Accounting.

Need help figuring out your unique brand as an accountant? Click here to sign up for my Brand Clarity Call.

 

Women to Watch: Nicole Bonsol

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

 

In this episode, I interview Nicole Bonsol and her journey as a creative web designer and soulful singer. 

Nikki helps healers and spiritual entrepreneurs feel confident about their websites, brand and their online presence.

To learn more about Nikki's services visit her website www.nicolebonsol.com.

 

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Melissa Maher

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

In this episode, I interview Melissa Maher about her exciting journey to becoming a life and relationship coach.

From Washington D.C. to Costa Rica, Melissa has experienced the rollercoaster ride that is known as life. As a Certified Professional Coach, Certified Clinical Nutritionist and Registered Yoga Teacher, Melissa helps other busy-brained women live in the moment, express their desires unapologetically, love the bodies (and selves) they’re in today, and finally step into this transformational truth.

To learn more about Melisssa and her services, visit www.melissamahercoaching.com.

 

 

Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.

Women to Watch: Mira Joleigh

Women to Watch is a video series highlighting fabulous boss ladies who are passionately helping other women live their best lives.

 

In this episode, I interview Mira Joleigh about her quarter-life crisis and how she helps other women survive this tumultous time period.

Mira is a life coach in Los Angeles and the founder of the #Ambitionista Success Club. Her community serves as a support network for ambitious women in their 20s and 30s as they navigate their unique paths to success. 

To learn more about Mira and her Ambitionista community, visit her website and Facebook group




Danetha Doe (@danethadoe) is a business strategist and author of the Simple Guide to Accounting and Financial Strategy for New Entrepeneurs. Selected as one of the Top 40 under 40 accounting professionals by CPA Practice Advisor, she helps entrepreneurs take their business to the next level. Click here to find out more about working with her and here to join her free weekly newsletter.